New Releases
Title : History Queensland - Issue 2 - 4
Title : Icing on the Damper
Title : The Outback vs The Wild West
Title : The Wild West in Australia and America
Title : The Cattle Dog's Revenge
Title : Horsemen of the Outback
Title : The Murranji Track
Title : Red Dust Rising
Title : Mawsons Last Survivor The Story of Dr Alf HowardAuthor : Anna Bemrose
More Details / Purchase
Title : Whistle up a Storm.jpg)
Title : History Queensland - Issue No 1 - No 4
Title : Surveying Success
Title : You'd Better Bloody Believe itAuthor : John Gilfoyal & John Robbins
More Details / Purchase
Title : Fern Vale or the Queensland Squatter - Abridged
Title : Subs Down Under Brisbane, 1942-1945Author : David Jones & Peter Nunan
More Details / Purchase
Title : Like a Lizard Lapping Dew
Title : Essential Law for Non-Lawyers
Title : ASIO: The Enemy Within
Title : Home on the Range
Title : Shadows of War on the Brisbane Line
Title : Nasho Daze.jpg)
Title : Betrayals
Title : The Lornesleigh Legacy
Title : Halfway to Hell.jpg)
Title : Ordinary Men Extraordinary Service
Title : Tobruk's Easter Battle 1941
Title : Granville A Mother's Grief
Title : Why It's OK to talk to your Dog.jpg)
Title : Firebug
Title : The Coffeeholic and the Cafe 
Title : Diaries of a Stretcher-Bearer
Title : The Morning Side of the Hill
Title : The St Helena Story
Title : The Bird Man of Brisbane
Title : Hull River RolleyIf you’ve managed to think about the marketing, your media planning will be easier. The essential elements of your media planning are:
Prepare a media release
The media release should contain the following:
- An image of the cover or the author or both
- The title, ISBN, ordering info, author’s name, Association or group details, contact details for author (or representative), an interesting angle, a description of the book, any other interesting details.
The angle
What is an amusing/interesting/worthwhile angle to tell the media? What would you like to read about your book in a paper or hear on the radio?
. . Develop a list of media/stations who may be interested.
Is this a local story…the local news or community TV or radio or print may be interested. How do you contact these? A very helpful guide is the Margaret Gee Media Guide which is found in most libraries. This provides contact details for media outlets and Associations.
. . Distribute the media release
Will you advertise?
Do you have a budget to advertise? If you do, ensure the cover image is clear, your message is precise and ordering or purchasing or promotional activity details are on the ad….maybe you’re holding a book launch in the park?
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Lastly, but importantly, be inventive…the media love it. Maybe you can come up with an idea that would promote your book. People have done strange things before.
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