New Releases

History Queensland - Issue 2 - 4 Title : History Queensland - Issue 2 - 4
Author : Boolarong Press
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Icing on the Damper Title : Icing on the Damper
Author : Marie Mahood
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The Outback vs The Wild West Title : The Outback vs The Wild West
Author : Jack Drake
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The Wild West in Australia and America Title : The Wild West in Australia and America
Author : Jack Drake
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The Cattle Dog's Revenge Title : The Cattle Dog's Revenge
Author : Jack Drake
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Horsemen of the Outback Title : Horsemen of the Outback
Author : Don J. Corcoran
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The Murranji Track Title : The Murranji Track
Author : Darrell lewis
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Red Dust Rising Title : Red Dust Rising
Author : Marion Houldsworth
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Mawsons Last Survivor The Story of Dr Alf Howard Title : Mawsons Last Survivor The Story of Dr Alf Howard
Author : Anna Bemrose
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Whistle up a Storm Title : Whistle up a Storm
Author : Kevin Crowe
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History Queensland - Issue No 1 - No 4 Title : History Queensland - Issue No 1 - No 4
Author : Boolarong Press
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Surveying Success Title : Surveying Success
Author : Hilary Davies
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You'd Better Bloody Believe it Title : You'd Better Bloody Believe it
Author : John Gilfoyal & John Robbins
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Fern Vale or the Queensland Squatter - Abridged Title : Fern Vale or the Queensland Squatter - Abridged
Author : Rod Fisher
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Subs Down Under Brisbane, 1942-1945 Title : Subs Down Under Brisbane, 1942-1945
Author : David Jones & Peter Nunan
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Like a Lizard Lapping Dew Title : Like a Lizard Lapping Dew
Author : Coleen Heathwood
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Essential Law for Non-Lawyers Title : Essential Law for Non-Lawyers
Author : Dr Norman Katter
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ASIO: The Enemy Within Title : ASIO: The Enemy Within
Author : Michael Tubbs
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Home on the Range Title : Home on the Range
Author : Bill Casey
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Shadows of War on the Brisbane Line Title : Shadows of War on the Brisbane Line
Author : Graham Smith
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Nasho Daze Title : Nasho Daze
Author : Ron Parsons
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Betrayals Title : Betrayals
Author : Ian Callinan
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The Lornesleigh Legacy Title : The Lornesleigh Legacy
Author : Kay Bell
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Halfway to Hell Title : Halfway to Hell
Author : Laurie Woods, DFC
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Ordinary Men Extraordinary Service Title : Ordinary Men Extraordinary Service
Author : Chris Lowndes
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Tobruk's Easter Battle 1941 Title : Tobruk's Easter Battle 1941
Author : John Mackenzie-Smith
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Granville A Mother's Grief Title : Granville A Mother's Grief
Author : June Ollerenshaw
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Why It's OK to talk to your Dog Title : Why It's OK to talk to your Dog
Author : David Paxton
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Firebug Title : Firebug
Author : John Sullivan
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The Coffeeholic and the Cafe Title : The Coffeeholic and the Cafe
Author : Elizabeth Martin
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Diaries of a Stretcher-Bearer Title : Diaries of a Stretcher-Bearer
Author : Edward Munro
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The Morning Side of the Hill Title : The Morning Side of the Hill
Author : Marion Houldsworth
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The St Helena Story Title : The St Helena Story
Author : Jarvis Finger
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The Bird Man of Brisbane Title : The Bird Man of Brisbane
Author : Louis J Pigott
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Hull River Rolley Title : Hull River Rolley
Author : Pamela Galeano
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Media Planning

If you’ve managed to think about the marketing, your media planning will be easier. The essential elements of your media planning are:

Prepare a media release
The media release should contain the following:

The angle
What is an amusing/interesting/worthwhile angle to tell the media? What would you like to read about your book in a paper or hear on the radio?

. . Develop a list of media/stations who may be interested.

Is this a local story…the local news or community TV or radio or print may be interested. How do you contact these? A very helpful guide is the Margaret Gee Media Guide which is found in most libraries. This provides contact details for media outlets and Associations.

. . Distribute the media release

Will you advertise?
Do you have a budget to advertise? If you do, ensure the cover image is clear, your message is precise and ordering or purchasing or promotional activity details are on the ad….maybe you’re holding a book launch in the park?

A Boolarong Tip
A good magazine to advertise your book in is Bookseller. This is read by bookstores and they may pick your book up. There is a small fee for doing this but it may assist you sell more books.
Email: bookseller.publisher@thorpe.com.au A Boolarong Tip

Lastly, but importantly, be inventive…the media love it. Maybe you can come up with an idea that would promote your book. People have done strange things before.

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